🔍 The Problem

If you’ve tried Zapier, you’ve likely run into this:

  • It works, until it doesn’t

  • It’s simple, until you need logic

  • It’s easy, until your workflows get complex

Automation platforms aren’t just time-savers anymore. They’re infrastructure. And when your systems grow, your tools need to grow with them.

I started with Zapier. I moved to Make.

Here’s why.

⚙️ The Tools at a Glance

Feature

Zapier

Visual interface

No (linear zaps)

Yes (flowchart-style builder)

Logic & branching

Limited

Robust

Data manipulation

Basic

Powerful

Error handling

Minimal

Customizable

Pricing

Higher at scale

More flexible

Best for

Simple, linear automations

Complex, scalable systems

🧠 Zapier: Clean, but Constrained

Zapier is great for:

  • One-way workflows

  • Simple “If X, then Y” setups

  • Beginners who want to automate tasks fast

But once your workflows grow beyond “Send this to Notion when I get an email”… you hit a wall.

There’s no visual map.
No granular control.
No easy way to debug.

🔧 Make.com: Built for System Thinkers

Make feels like it was made for people who want to build like engineers, without writing code.

You can:

  • Visually map your automation from end to end

  • Add logic, filters, switches, iterators, and routers

  • Test and tweak every step live

  • Track and log errors with clarity

  • Reuse scenario templates across projects

If Zapier feels like spreadsheets…
Make feels like a canvas.

🛠️ Real-World Example

In a recent workflow, I needed to:

  • Grab new Beehiiv subscribers

  • Log them in Airtable

  • Tag them based on signup source

  • Auto-notify myself if high-intent subscribers came from Twitter

Zapier would have needed 4 zaps and a Google Sheet in the middle.
Make handled it in a single, visual scenario, without breaking a sweat.

🤔 So Which One Should You Use?

Use Zapier if:

  • You’re automating simple, one-step tools (like Gmail → Notion)

  • You want quick wins without customizing logic

  • Your workflows don’t evolve much over time

Use Make.com if:

  • You think in systems, not just steps

  • You’re building a content or business engine

  • You want flexibility without hiring a dev

🔁 Transitioning Is Easier Than You Think

You don’t have to migrate everything at once.

Start with one scenario, like automating your content capture, your affiliate tracker, or your newsletter metrics, and build from there.

You’ll realize pretty quickly:
You’re not just saving time. You’re building leverage.

🔗 Want to Try Make.com?

I use Make.com in every post I write and every system I design.

→ It’s free to get started
→ No credit card required
→ You’ll probably never look back

🧱 Closing Thought

Automation isn’t just about efficiency anymore.
It’s about control, of your time, your systems, and your future.

Zapier got me started.
Make helped me scale.

And I’m betting it’ll do the same for you.

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