🧠 You’re not lazy. You’re overleveraged.

If you're juggling emails, calendars, tools, and team handoffs all day, you're not alone, and you're not the problem.

You’ve hit the modern knowledge worker's biggest bottleneck: repetitive digital busywork.

The fix? Automation. Specifically: Zapier.com and Make.com, two tools that can turn chaos into smooth, repeatable workflows.

⚙️ What is Automation, Really?

At its core, automation is about connecting your favorite apps so they talk to each other without you needing to be the middleman.

Instead of:

  • Copy/pasting data between tools

  • Manually sending reminders

  • Hunting for files

You build “set-it-and-forget-it” rules that do it all in the background.

It's like hiring a quiet assistant who never sleeps.

🔁 Enter: Zapier & Make.com

Both tools let you link apps together in powerful ways, but they have different strengths.

Feature

Ease of Use

🟢 Beginner-friendly

🟡 Slight learning curve

Power/Flexibility

🟡 Simple workflows

🟢 Complex scenarios

Visual Editor

Minimal

Full drag/drop logic

Pricing

Slightly higher

More generous free tier

Use Cases

Simple task automation

Data-heavy or multi-step logic

3 Real Automations You Can Steal Today

1. New Lead → Airtable → Slack Ping

When someone fills out your Typeform or site form:

  • Automatically send their info to Airtable

  • Tag it with a timestamp or category

  • Ping you (or your team) in Slack

→ No more inbox tag-sorting or delayed follow-ups.

2. AI Email Digest → Notion Archive

  • Filter for important emails using Gmail filters

  • Use Zapier to trigger OpenAI to summarize each

  • Automatically save summaries in a Notion page

→ Perfect for client updates, internal newsletters, or decision logs.

3. Form → Auto-generated Client Proposal

  • Use Make.com to watch for new Google Form responses

  • Pull in pre-filled info into a Google Doc template

  • Auto-generate a PDF proposal and send it via Gmail

→ Feels like magic. Saves 30+ minutes per proposal.

🤔 So Which One Should You Use?

Use Zapier if:

  • You’re just getting started

  • You want quick, linear automations

  • You prefer a polished, simple interface

Use Make.com if:

  • You love visual flowcharts

  • You’re dealing with complex logic or branching

  • You want more control for less cost

Bonus: Many power users use both, Zapier for quick wins, Make for deeper flows.

🎯 Your Move This Week: Automate One Task

Pick one thing you do more than twice a week, then ask:

“What triggers this task?”
“What’s the outcome I always want?”
“What tools do I touch when doing it?”

Chances are, Zapier or Make can connect those dots in minutes.

🧰 Coming Soon:
In next week’s TactiStack drop, I’ll share:

  • Free templates for these exact automations

  • A side-by-side build walkthrough

  • Affiliate links if you want to support the site

Start stacking smarter. Your future self will thank you.

- T

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