If you’re building solo, there’s a good chance you’re operating in organized chaos.
Sticky notes. Google Sheets. Maybe an Airtable if you’re fancy.
Here’s the problem: chaos doesn’t scale.
I learned this the hard way, until I built a Creator CRM that runs like a SaaS company.
1️⃣ The Core Stack
This is what I use to keep my solo business lean but scalable:
Attio → My central CRM (contacts, pipelines, and project tracking)
Airtable → Content pipeline & performance dashboard
Make.com → Automates the busywork between tools
Beehiiv → Newsletter growth engine
Stripe → Tracks every cent
This combo lets me run TactiStack like a micro-startup, without hiring a team.
2️⃣ Why Attio Changed Everything
Before Attio: scattered notes, messy DMs, missed opportunities.
After Attio:
Every lead → automatically logged.
Every project → tracked from idea to completion.
Every follow-up → scheduled, not forgotten.
It feels like having a part-time operations manager, without the payroll.
3️⃣ The Flywheel Effect
Here’s what happens when you get this right:
Automations reduce manual work.
Your CRM keeps you organized.
Organization creates capacity.
Capacity drives growth.
This is how a one-person shop starts feeling like a company.
🚀 The Lesson
If you want to scale solo, you don’t need 10 new tools. You need one system that turns chaos into a workflow.
And for me, that system starts with Attio.
👉 [Subscribe to TactiStack and see my full stack in action]