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This holiday season, top publishers are hand-selecting a limited number of Amazon brands to feature across high-impact channels like gift guides and newsletters to reviews and listicles — reaching millions of ready-to-buy shoppers.

Here’s why it matters:

  • Only a select number of 7–9 figure brands will be chosen

  • Publisher placements put your products in front of shoppers already primed to purchase

Levanta is partnering directly with these publishers to connect them with brands positioned for holiday success.

If your brand qualifies, you could secure premium placements that drive measurable growth with predictable CAC.

When you’re building solo, it’s easy to get trapped in the wrong numbers.
Follower count. Views. Likes.

Those are vanity metrics. They feel good in the moment, but they don’t tell you if your business is actually growing.

I focus on four core metrics, and they’ve kept me consistent, focused, and sane.

1️⃣ Content Output

If I’m not publishing, nothing else matters.

  • Newsletter issues

  • Blog posts

  • Social content

The volume is less important than the consistency. If the system produces weekly output, the rest of the metrics have something to measure.

2️⃣ Audience Growth

Not just “followers,” but subscribers and leads, the people I can actually reach without an algorithm.

  • Beehiiv dashboard for newsletter subs

  • Attio for tracking leads & outreach

3️⃣ Engagement Rate

I want to know who’s interacting, not just who’s scrolling past.

  • Click-through rate on newsletters

  • Comments & DMs from posts

  • Affiliate link clicks (Levanta makes this dead simple)

4️⃣ Revenue per Action

If you’re monetizing, this is the one that matters.

  • How much does each click or email open earn?

  • Which links are worth promoting again?

Levanta helps me see this at a glance, so I can double down on what works and cut what doesn’t.

🚀 The Lesson
When you measure the right things, growth feels less like guesswork and more like a game you can win.

Track what moves the needle. Ignore what doesn’t.
That’s how you build a system that lasts.

👉 [Subscribe to TactiStack to see my full growth dashboard]

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