Most solo creators make the same mistake:
They try to grow an audience before they build a system.
That’s like pouring water into a funnel that hasn’t been connected to anything yet. You might get attention for a day, but there’s no leverage. No loop. No flywheel.
I’ve been quietly building my own flywheel from scratch, without relying on viral tweets, paid boosts, or borrowed clout.
It’s not perfect. It’s not huge.
But it works. And most importantly, it’s built for momentum.
Here’s the exact structure.
🧠 Step 1: Weekly Core Idea
Every week starts with one core idea. Not 10. Not 3.
Just one.
That idea gets unpacked in my newsletter, long-form, grounded, valuable. That’s the engine.
📝 Step 2: Blog Repurpose
That same idea becomes a blog post, optimized slightly for SEO, readability, and depth.
If the newsletter is the voice, the blog is the archive.
From that single piece, I extract:
1–2 quote tweets
A thread breakdown (like this one: [insert example link])
A solo insight or opinion piece
I’m not writing “for Twitter.” I’m writing from a foundation.
⚙️ Step 4: Automation & Tracking
Every post includes:
Click tracking (so I know what’s landing)
Smart CTAs (that move people deeper into the stack)
Backend automations via Make.com (for cleanup, tagging, reposting, more)
This is where the solo stack feels like a team.
🔁 Step 5: Feedback → Iteration
What gets clicked or shared? That becomes signal.
What gets ignored? That’s fine, it still lives in the system and can be refined or resurfaced later.
This loop feeds itself over time.
The Best Part?
You don’t need 10K followers for this to work.
The flywheel doesn’t rely on hype, it builds leverage.
One idea. Multiple formats. Growing reach. Compound impact.
If I were starting from scratch again?
I’d focus on this sequence before writing a second tweet.
I’ll be sharing more real examples from inside my flywheel each week—including what’s working, what’s not, and how I’m adjusting in real time.
You can follow it all here:
P.S.
If you’re building something similar, or stuck building in a vacuum, hit reply and tell me where you're at. I’ll respond personally.