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Most creators obsess over their future audience.
10K followers. 100K subscribers. A “real” launch.
But the creators who actually break through?
They obsess over the first 10.
Because your first 10 subscribers aren’t just numbers, they’re your feedback loop, test group, and early advocates.
Here’s how I’m using mine (and how you can too):
1️⃣ Talk to Them Directly
If you only have 10 subscribers, guess what?
You can actually know them. DM them. Ask questions.
“Why did you sign up?”
“What problem are you hoping this will solve?”
These answers are better than any SEO tool or growth hack.
2️⃣ Build With Their Feedback
Your first 10 subscribers will tell you what to double down on, without even realizing it.
Which links get clicked?
Which posts get replies?
Which topics spark questions?
If you listen closely, you’ll start seeing the signal through the noise.
3️⃣ Make Them Feel Like Insiders
Big creators broadcast.
Small creators can invite people in.
Share what you’re building before it’s public.
Give them sneak peeks.
Make them feel like they’re part of something at the ground floor.
These 10 will become the core of your word-of-mouth engine.
4️⃣ Iterate Fast
With 10 subscribers, there’s no risk.
You can test:
New formats
New CTAs
New automations
It’s low-stakes, high-learning. And every iteration compounds.
🚀 The Lesson
Your first 10 subscribers aren’t “just a start.”
They’re the blueprint for everything that comes next.
If you treat them like a growth lab, they’ll get you to 100.
And 100 will get you to 1,000.
And 1,000? That’s when things start to snowball.
Want to see the system I’m using to turn my first 10 into a flywheel?
I’m breaking it down every week: